GE WORKS
GE has an endless list of technology that powers the world. Our job was to create entertaining content, making it relatable and digestible for everyone.
WE helped develop a year-round content calendar for varying budgets–from instagram photography and science film series, to music collabs and Docu-series programming at the olympics.
We Collaborated with Reuben Wu of Ladytron to produce a synchronized music video and track, using organic sounds from a CSX Intermodal Terminal – part of a tightly orchestrated system delivering everyday goods through trucks, trains and ships.
The Cinematography was inspired by classic sci-fi films like alien and blade runner.
We also broke down stems into files on Sound Cloud for people to remix. You can check it out here.
we helped WRITE and develop the run-of-show for a 5-episode docu-series and live broadcast, covering the GE technology that powers the olympics. Nearly all shot entirely from drones.
we researched and developed content for the #GEShow–an interactive web series and storytelling platform, showcasing the ways GE powers the industries we depend on every day.
The Case Study
We sliced through everyday objects and produce to demonstrate how CT scans look into deep into our bodies with incredible accuracy.
we harnessed our inner pyros, melting everyday items to explain how GE jet engines withstand
extreme heat.
A Sim-like game challenges fans to run a chaotic airport using ge tech. This is a demo of the game.
This slo-mo piece of bouncing objects demonstrates how GE Engineers have discovered ways to capture and convert the energy from braking on locomotives to help power trains.
#GEinstawalk brought innovative ig photographers behind the scenes in different ge manufacturing facilities to give people a rare, artistic glimpse at the technology powering our world.
