The 92nd Floor

Responding to the the rabid “Bring Back Crystal Pepsi” social movement, we helped Pepsi relaunch this cult classic with a RETRO, time-traveling 90s film and mobile rewards app.

Crystal Pepsi was a massive flop back in ‘92.
But the faithful employees of the 92nd Floor
never shutdown.

AFTER THE LAUNCH, WE SENT cases to the LEADER OF THE “BRING BACK CRYSTAL PEPSI” MOVEMENT. He took care of the rest.

crystal pepsi soon became the stuff of legends and illuminati conspiracies.

In the end, the film got a nod from Cannes and was talked about on CNBC, Fast Co, Time Magazine, E!, Creativity’s Top 5, and loads of dark web conspiracy forums.

It also has over 3 million hits on Youtube.

when it came to getting crystal pepsi, we drove Fans TO Pepsi Pass–a reimagined rewards app that incentivizes people to
hangout together.

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