MESS WITH YOUR SENSES
Mirinda gave us a challenge: create a universal language to talk about their soft drink to teens in over 30 different countries.
We gave them a solution: A fizzy-brain-tickling-audio-visual-hypersensorial-flavor assault on their senses.
it started with a bang–introducing each flavor with audio-visual metaphors for sight, smell, sound, taste, and feel.
It followed with trippy spots exploring mess with your senses in the “real world.”
using 3 AAA batteries, a microchip, conductive ink, and Ted-fellow Kate Stone, we made interactive music posters for small retail budgets.
and We armed all 30 markets with a brand book, showing how to mess with their senses in OOH, digital, social and mobile.
we built a giant library of .gifs and stickers to mess with their senses in mobile.
