Childhood asthma is super scary. The Ad Council needed to educate kids and their parents on how to prevent attacks in a way that was approachable. And maybe even fun.

We gave them puppets, pop songs, and lessons in prevention that everyone loved – including the Radio Mercuries.

the breath easies

We collaborated with pop vet, parry gripp, to compose a series of ear-wormy pop songs about different prevention methods. We then brought an entire world of household items to life through bright, dancing muppet-like characters
to sing them.

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