kinda out therE
Brisk had cool can art that stoners loved, but they wanted to connect with these advertising averse fans on a deeper level.
We zeroed in on the “kinda out there“ flavor characters in their designs, and brought them out in the world through shorts, fashion + music collabs,
and activations.
First we developed simple motives for the characters to guide our stories and provide a blue print for partner agencies to run with creative freedom.
We brought the characters to life through pre-roll shorts and late-night interstitials on adult swim. no hard-sell – just quick hits of entertainment.
we commissioned street artist МИШКА to create a limited-run line of street wear, and launched a contest getting people to snap cans while wearing the can art.
and collaborated with famous sneaker designer dan “mache” Gamache for a limited run of jordans that fans could win through a sweeps in partnership with uproxx and nice kicks.
When the pepsi co. team had an empty billboard they weren’t using, we turned it into a delivery hotline. people in in mascot costumes showed up at doors to let people taste it.
We hit up VICE, the makers of ADHD, and up-and-coming hip hop artists to produce original tracks and music videos featuring our characters.
and we made sure there was one spot we could show all content and keep fans coming back for more. the kinda out there tumblr.
